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Session 5: Navigating the Murky Waters of Off-Label Communications: Promotion, Commercial Speech and Scientific Exchange
Session Chair(s)
Mark Gaydos
Former Global Head, Advertising & Promotion, Global Regulatory Affairs
Sanofi, United States
In recent years, the already challenging issues associated with sponsors’ off-label communications have become even more complicated. Following recent court decisions favoring less government restriction of commercial speech in this area, industry and other interested parties anxiously await FDA’s broader policy position, which it committed to comprehensively reviewing in the wake of these First Amendment cases. In the meantime, and also considering the perspectives presented at FDA’s November 2016 public hearing, we will consider where companies might consider altering their traditional policies and where they will want to continue exercising great caution.
Speaker(s)
Speaker
Mark Gaydos
Sanofi, United States
Former Global Head, Advertising & Promotion, Global Regulatory Affairs
Speaker
Michael S. Labson, JD
Covington & Burling LLP, United States
Partner
Speaker
Jess Amchin
Jess Amchin Consulting, LLC, United States
Speaker
Michael Zilligen
Ogilvy Health, United States
Market Access Practice Lead
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