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Omni Shoreham Hotel

Feb 23, 2017 7:00 AM - Feb 24, 2017 5:00 PM

2500 Calvert Street NW, , Washington, DC 20008 , USA

Advertising and Promotion Regulatory Affairs Conference

Back to Agenda

Session 8B: Deep Dive: Digital Tactics

Session Chair(s)

Rosemarie Carey

Rosemarie Carey

Director, Promotional Regulatory Affairs

AstraZeneca Pharmaceuticals LP, United States

Join this team of subject matter experts to explore a mock digital case study of ARBITRAER (misvastatium), a drug approved to treat seasonal allergies. Today, pharmaceutical companies must learn to meet customers where they are in the moments they need us most. Based on the needs within the marketplace and shift in customer expectations due to the constantly evolving digital and social media landscape, a brand marketing manager will engage the digital agency to create a Facebook page and affiliated posts, a mobile optimized banner ad, and a YouTube post.

With the help of a promotional regulator, the team will explore the regulations that govern these unique digital activities, as well as evaluate previous compliance letters and guidance documents to help inform their participation in this space.

In addition, the team will address the infrastructure needed within their fictitious company, including key partnerships, education, and standard operating procedures/guardrails.

Learning Objective : At the end of this session, attendees should be able to understand:
What is needed to bring a digital campaign to market
Who the subject matter experts are and when to engage their expertise
The unique challenges of three core digital tactics
How to execute the tactics in a compliant manner, utilizing core regulatory principles

Speaker(s)

Rosemarie Carey

Panelist

Rosemarie Carey

AstraZeneca Pharmaceuticals LP, United States

Director, Promotional Regulatory Affairs

Josephine Secnik, MBA, MS

Panelist

Josephine Secnik, MBA, MS

Eli Lilly and Company, United States

Director – Ad/Promo Regulatory Affairs

Panelist

Jeanne Greene

IMRE, United States

Program Director, Digital

Jennifer McIlvaine

Panelist

Jennifer McIlvaine

AstraZeneca, United States

Marketing Leader

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