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Omni Shoreham Hotel

Feb 23, 2017 7:00 AM - Feb 24, 2017 5:00 PM

2500 Calvert Street NW, , Washington, DC 20008 , USA

Advertising and Promotion Regulatory Affairs Conference

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Session 10: Patient Support Programs

Session Chair(s)

John Paul Marcus, PHARMD

John Paul Marcus, PHARMD

Executive Director, Regulatory Compliance

Ionis Pharmaceuticals, United States

Patient Support Programs play an important role in assisting patients with their prescribed medication and they also contribute to a brands’ retention strategies. The programs can add value by ensuring patients obtain access to the therapy, correctly use the therapy, and continue to stay on therapy throughout all stages of their disease progression. However, communication in this area can be complicated as companies want to provide information without coming across as promotional. This session will explore industry best practices and nuances related to communicating compliantly in patient support programs.

•How to avoid coming across as promotional?
•Best practices and nuances
•What perspectives would be valuable in the session? Patient, industry, marketing

Speaker(s)

Melissa Fellner, MBA

Speaker

Melissa Fellner, MBA

AstraZeneca, United States

Associate Director Access Services Strategy

John Paul Marcus, PHARMD

Speaker

John Paul Marcus, PHARMD

Ionis Pharmaceuticals, United States

Executive Director, Regulatory Compliance

Sanjay Narayan

Speaker

Sanjay Narayan

AbbVie, United States

Division Counsel, Brand Legal & Compliance

Speaker

Marissa Fuller, FACP

Covance, United States

Associate

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