*Short Courses require an additional registration fee. You do not need to be registered for the forum to attend*

This Short Course will be offered in a virtual format only.

Navigating a global advertising and promotion function can be challenging. Creating a compliant and flexible process while bearing in mind regional and country differences along with ensuring processes are not “US-centric” is a common challenge faced by sponsors.

Focusing on the EU and Canada, this session will address the foundational regulatory and legal requirements, provide insights into best practices for a global adpromo process, and using case studies / examples, highlight key pitfalls and how to overcome them.

The presenters will address the biggest questions faced by sponsors today (e.g., DTC messaging, press releases, social media, advertising and promotion v. information, corporate websites) to ensure the development of globally compliant materials while reducing burden on the company.

Registered attendees for this virtual Short Course will receive access to the course recording for 2 full months post-course! This allows you to remain flexible with your schedule and not worry if you need to step out momentarily. Have a conflict with the dates of the course, but are interested in the content? Register anyway and you will receive access to the recording!

Receive $150 off your Canada Annual Meeting registration by registering for at least two short courses and the main conference. Purchases must be made at the same time to receive the discount. Discount will be reflected on the last page of the cart.