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Session 7 Track 4 - Trends and Opportunities in Master Data Management
Session Chair(s)
Venkatraman Balasubramanian, PhD, MBA
Healthcare and Life Sciences Strategic Advisor
VB Insights, LLC, United States
Pharmaceutical companies have seen the increasing adoption of master data management around key corporate information such as product, customer, employee, etc. This session will start off with an overview of master data management (what and why), how master data is already used in industries such as retail, consumer goods etc., and highlight the importance of product master data in life sciences. It will be followed by a vendor perspective around master data management, especially in the light of ISO/EMA requirements around IDMP. We will also hear a sponsor’s perspective and case study on how master data management has been implemented within their organization to address various business needs, highlighting some of their successes and challenges.
Speaker(s)
Master Data Management: Why Now?
Venkatraman Balasubramanian, PhD, MBA
VB Insights, LLC, United States
Healthcare and Life Sciences Strategic Advisor
Product Master: Drug Sponsor Case Study
Laurie Strehl
Bristol-Myers Squibb, United States
Director Business Processes
MDM Strategy for IDMP, RIM, and the Broader Business Value
Joseph McLaughlin, MBA
Genpact Pharmalink, United States
Vice President
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