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Bethesda North Marriott Hotel and Conference Center

Mar 03, 2016 7:30 AM - Mar 04, 2016 4:00 PM

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Marketing Pharmaceuticals 2016

Discuss the complexity of marketing and how to promote pharmaceuticals, biologics, and medical devices in an effective yet compliant manner in an evolving environment.

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Session 3B: Global Promotion Review Process and Standards

Session Chair(s)

Lynette Hopkinson

Lynette Hopkinson

Vice President, Commercial Regulatory Affairs, Global Regulatory Affairs

Vertex Pharmaceuticals Incorporated, United States

As companies expand internationally and introduce their products into more markets, the need for consistency and alignment of marketing messages across regions becomes paramount. As a result, global pharmaceutical companies are realizing the importance of establishing a clear and efficient process for the review of global materials by a multidisciplinary Global Promotional Review Committee prior to their distribution to local countries or Affiliates. Equally important to the process, and to ensuring that the review is a collaborative and constructive one, is the development of promotional review standards that can be applied to all materials.

Speaker(s)

Kristen Heinlein, PharmD

Global Promotion Review Process

Kristen Heinlein, PharmD

Takeda, United States

Vice President, Advertising & Promotion Regulatory

Sue E. Duvall, MBA, MPA, RN

International Regulations and Global Standards

Sue E. Duvall, MBA, MPA, RN

GoProMo LLC, United States

Global Process and System Effectiveness

Joanne Curley, MBA

Jazz Pharmaceuticals, Inc., United States

Vice President, Head of Global Regulatory Affairs

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