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Gaylord Palms Resort & Convention Center

Mar 21, 2016 1:00 PM - Mar 23, 2016 4:30 PM

6000 West Osceola Parkway, Kissimmee, FL 34746

Medical Affairs and Scientific Communications 2016 Annual Forum

Cross-functional forum spotlights topics related to medical communication, medical science liaison, medical call center, and medical writing professionals.

Session 3 Track C: Integrated Health Systems and the Evolution of the ML Role

Session Chair(s)

Rebecca A. Vermeulen, RPh

Rebecca A. Vermeulen, RPh

Vice President, Global Patient Networks | PD Medical Affairs

Genentech, A Member of the Roche Group, United States

This session will focus on the evolution of health systems and the integration of networks that provide care for patients. Presentations will review market dynamics and consolidation of systems that are impacting the role of the medical liaison and the interface they have with a broadening group of key stakeholders. Particular topics include the changing customer landscape, defining value to meet customer needs, and engagement models that are necessary for the industry to serve as a trusted resource for customers.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Describe changes in the health care landscape including consolidation of health systems
  • Explore implications for engaging key stakeholders involved in the care of patients
  • Develop solutions for engaging field based medical teams within the industry

Speaker(s)

Randy  Miller, PharmD, RPh

Speaker

Randy Miller, PharmD, RPh

Boehringer Ingelheim Corporation, United States

Director, Field Based Medicine (MSL) Operations

Robert  Albarano

Speaker

Robert Albarano

Campbell Alliance, United States

Managing Director

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