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Gaylord Palms Resort & Convention Center

Mar 21, 2016 1:00 PM - Mar 23, 2016 4:30 PM

6000 West Osceola Parkway, Kissimmee, FL 34746

Medical Affairs and Scientific Communications 2016 Annual Forum

Cross-functional forum spotlights topics related to medical communication, medical science liaison, medical call center, and medical writing professionals.

Session 5 Track A: Evolution of Standard Response Documents and Other Communications

Session Chair(s)

Juhi  Jaisinghani, PharmD

Juhi Jaisinghani, PharmD

Medical Information Therapeutic Manager

Novo Nordisk Inc., United States

The content of standard response documents (SRD) and the channel by which health care professionals (HCPs) prefer to receive this information is rapidly evolving with the changing payer landscape and improvements in technology. This session will explore how organizations are implementing changes to SRD content, and enhancing delivery of medical information to HCPs. Topics will include information on incorporation of outcomes research data into SRDs, and development of novel communication formats and channels such as infographics, visuals, podcasts and online chats.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Identify strategies to incorporate outcomes research into standard response documents
  • Describe new formats and channels to communicate medical information to health care professionals
  • Review learnings and recognize how to apply the findings to your organization

Speaker(s)

Joyce P. Fairclough, PharmD

Evolution of Medical Information (MI) Standard Response Documents (SRDs) to Address the Needs of Payors-Incorporation of Outcomes Research (OR)

Joyce P. Fairclough, PharmD

Sanofi, United States

Senior Manager, Medical Information Services

Justine T Alderfer, PharmD

Novel Formats for Providing Medical Information: Alternatives to Standard Response Documents

Justine T Alderfer, PharmD

Pfizer Inc., United States

Director, Organized Customer Support Medical Information

Michael  Boudreau

Implementing and Utilizing Chat Channel for Customers

Michael Boudreau

Eli Lilly and Company, United States

Consultant - Business Integrator

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