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Gaylord Palms Resort & Convention Center

Mar 21, 2016 1:00 PM - Mar 23, 2016 4:30 PM

6000 West Osceola Parkway, Kissimmee, FL 34746

Medical Affairs and Scientific Communications 2016 Annual Forum

Cross-functional forum spotlights topics related to medical communication, medical science liaison, medical call center, and medical writing professionals.

Session 6 Track D: Saying the Unsaid: Sponsor and Vendor Relationships and Negotiations

Session Chair(s)

Robin  Whitsell

Robin Whitsell

President

Whitsell Innovations, Inc., United States

In relationships between sponsors and vendors there is a fine line between being honest versus offensive, between being customer-oriented versus enabling, and between optimism versus overselling. When the sponsor says “tight timelines,” does that mean “working nights and weekends”? When the vendor says “we can knock this out” does that mean “we can deliver something that is substandard and expensive”? Communication and candor at the outset of a relationship can help bridge some of this divide and create a better managed project and relationship. What are the questions that could better facilitate the right relationship? This session will present the best and worst case scenarios from the sponsor and vendor side. It will detail lessons learned and present examples of effective communication.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Discuss the perspective of sponsors and vendors in understanding each respective obligations and commitments
  • Differentiate between “must haves” and “nice to haves” with sponsor/vendor engagements
  • Compare communication approaches in terms of their potential to enhance or harm the understanding between outsourcing partners

Speaker(s)

Marsha Louise Marquess, PharmD

The Sponsor Side

Marsha Louise Marquess, PharmD

Duke Clinical Research Institute, United States

Manager, Regulatory Medical Writing

Robin  Whitsell

The Vendor Side

Robin Whitsell

Whitsell Innovations, Inc., United States

President

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