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Gaylord Palms Resort & Convention Center

Mar 21, 2016 1:00 PM - Mar 23, 2016 4:30 PM

6000 West Osceola Parkway, Kissimmee, FL 34746

Medical Affairs and Scientific Communications 2016 Annual Forum

Cross-functional forum spotlights topics related to medical communication, medical science liaison, medical call center, and medical writing professionals.

Session 9 Track A: Globalization of Medical Communications and Contact Center – What Can We Learn from Orphan Drug, Rare Disease, and Specialty Company Experiences

Session Chair(s)

Michael  Burman, PharmD, RPh

Michael Burman, PharmD, RPh

Vice President, Global Medical Information

ProPharma Group, United States

Globalization of medical communications, from content to contact, continues to be a focus for many companies. Case studies will be highlighted from orphan drug, rare disease, and specialty companies to understand their motives, their approach, and most importantly, to identify what we can learn from their experience. Are there best practices and challenges associated with globalization that transcend company size? This session will include time for discussion and participation.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Evaluate reasons and different models for globalizing medical communications
  • Identify challenges faced by orphan drug/rare disease companies in globalizing their medical communication organizations
  • Apply lessons learned and best practices from orphan drug/rare disease companies to any size or type of company

Speaker(s)

Kristen  Morris, MSc

Globalization Case Study for a Rare Disease Company

Kristen Morris, MSc

United States

Nancy Norgeot Dougherty

Globalization Case Study from a Specialty Company Perspective

Nancy Norgeot Dougherty

Seqirus, United States

Director Medical Communications and Information/Medical Affairs

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