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Gaylord Palms Resort & Convention Center

Mar 21, 2016 1:00 PM - Mar 23, 2016 4:30 PM

6000 West Osceola Parkway, Kissimmee, FL 34746

Medical Affairs and Scientific Communications 2016 Annual Forum

Cross-functional forum spotlights topics related to medical communication, medical science liaison, medical call center, and medical writing professionals.

Session 9 Track B: Making Patients the Priority

Session Chair(s)

Christi  Marsh, PharmD

Christi Marsh, PharmD

Sr Director Medical Affairs

Marsh Medical Affairs Consulting LLC, United States

In this patient focused session, we will explore insights from a new solution center and how to measure time to impact to value with a patient-focused mindset. Two patient advocates will share their insights on how to engage patients as partners. There will be discussion on the challenges of navigating through a chronic illness as well as important resources that are available to help patients. Key points will include the importance of finding community and support groups for patients, earlier involvement of patients in research and development, and caregiver needs and resources.

Learning Objective :
  • Discuss the patient’s perspective, the top concerns and needs upon diagnosis of a chronic disease
  • Explain how advocacy and support groups are a vital part of helping awareness as well as healing and connection to solutions for patients and caregivers
  • Discuss new ways to use our communications knowledge and platforms to identify some new solutions in which patients want or need from pharmaceutical companies

Speaker(s)

Christi  Marsh, PharmD

Customer Interactions: Time to Impact to Value, Insights from a New Solution Center and Patient Focused Mindset

Christi Marsh, PharmD

Marsh Medical Affairs Consulting LLC, United States

Sr Director Medical Affairs

Bill  Wilkins

Patients as Partners

Bill Wilkins

Wilkins Foundation For Parkinson's Disease, United States

Owner/Founder

Chris  Maxwell

Patients as Partners

Chris Maxwell

Author of "Changing My Mind", United States

Patient, Pastor, Author, Speaker, and Spiritual Director

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