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Session 9 Track B: Making Patients the Priority
Session Chair(s)
Christi Marsh, PharmD
Sr Director Medical Affairs
Marsh Medical Affairs Consulting LLC, United States
In this patient focused session, we will explore insights from a new solution center and how to measure time to impact to value with a patient-focused mindset. Two patient advocates will share their insights on how to engage patients as partners. There will be discussion on the challenges of navigating through a chronic illness as well as important resources that are available to help patients. Key points will include the importance of finding community and support groups for patients, earlier involvement of patients in research and development, and caregiver needs and resources.
Learning Objective : - Discuss the patient’s perspective, the top concerns and needs upon diagnosis of a chronic disease
- Explain how advocacy and support groups are a vital part of helping awareness as well as healing and connection to solutions for patients and caregivers
- Discuss new ways to use our communications knowledge and platforms to identify some new solutions in which patients want or need from pharmaceutical companies
Speaker(s)
Customer Interactions: Time to Impact to Value, Insights from a New Solution Center and Patient Focused Mindset
Christi Marsh, PharmD
Marsh Medical Affairs Consulting LLC, United States
Sr Director Medical Affairs
Patients as Partners
Bill Wilkins
Wilkins Foundation For Parkinson's Disease, United States
Owner/Founder
Patients as Partners
Chris Maxwell
Author of "Changing My Mind", United States
Patient, Pastor, Author, Speaker, and Spiritual Director
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