10th European Medical Information and Communications Conference and Exhibition

What would innovation mean for Medical Information? We have all seen the impact of disruptive digital technology and new sharing economy business models. In real life, we are always "on" through our smartphones and tablets. Our lives are transformed by the gig economy with businesses like Airbnb and Uber. But it’s easy to feel like Medical Information is stuck in the last millennium. Our primary routes of communication are still email and phone. We mostly interact from 9 - 5. Customers have to come to us using traditional means, if they even think to contact us! Where is live chat? Avatars? Social media engagement? Leveraging Big Data and Real World Experience? Use of bots and artificial intelligence systems that are already transforming healthcare? In this session we want to take you out of your comfort zone, to challenge pharma to become an innovator, not the late adopter of technological solutions that we are right now.Our intention is that our speakers inspire you with to work together to make the future become a reality by 2020.