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How to Engage Patients Within Medical Affairs
Session Chair(s)
Iris Tam, PharmD
Senior Vice President and Head, Medical Affairs and HEOR
COEUS, United States
This session will discuss considerations for patient engagement within medical affairs and review best practices for patient-centric strategies.
Learning Objective : Discuss appropriate methods for medical affairs units to engage patients; Discuss ways to obtain patient insights to inform medical affairs strategies; Discuss case studies that leveraged patient engagement in medical affairs.
Speaker(s)
The Value of a Patient Voice Strategy
Kevin John Fowler
The Voice of the Patient, Inc., United States
President
Medical Communications: Integrating the Patient Voice
Valerie Powell, MS
CorEvitas, LLC, United States
Chief Patient Officer, CorEvitas and EVP, Patient Experience
Patient Perspective
Suzanne Schrandt, JD
ExPPect, United States
Founder, Chief Executive Office and Chief Patient Advocate
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