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Next Generation Patient Recruitment: Part 2 of 2
Session Chair(s)
Neil Weisman
President
Continuum Clinical, United States
Patient recruitment remains a major cause of delay in today’s clinical trials, despite many patients indicating a willingness to participate in trials should opportunities arise. In this session, we explore experience with approaches to reach patients outside the clinic pool. We will explore why leveraging pharmacy has been unsuccessful to date, explore experience of leveraging primary care EHR tools to provide direct patient referrals, using artificial intelligence solutions to gain deeper and more focused insights from medical records data and the use of social listening and social media to present opportunities to potential participants. Security and privacy concerns will be considered.
Learning Objective : Describe how the use of technology can help show potential study patients; Discuss the value and limitations machine learning can help on identifying potential study patients.
Speaker(s)
Leveraging Patient-Centricity for Faster and More Cost-Efficient Patient Enrollment
Neil Weisman
Continuum Clinical, United States
President
One Compound/Many Indications: Connecting the Right Patients to the Right Trials Across Your Portfolio
Gwenn Oakes
Merck & Co., Inc., United States
Senior Scientist, Clinical Research, Global Trial Optimization
Innovative Use of Social Media in Patient Recruitment
Kevin Bickford
Health Decisions CRO, United States
Head, Clinical Operations
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