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Bethesda North Marriott Hotel and Conference Center

Feb 28, 2019 7:00 AM - Mar 01, 2019 3:00 PM

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Advertising and Promotion Regulatory Affairs Conference

Session 3: Demystifying the World of Social and Digital Media

Session Chair(s)

Sheetal  Patel, PharmD

Sheetal Patel, PharmD

Vice President, Specialty Compliance

Johnson & Johnson, United States

Social and digital media reaches billions of people each year. For companies to be successful, they must engage in new and innovative ways to keep pace with the changing environment. This session will give you a sneak peek into innovative strategies on social and digital platforms, discuss considerations for successful execution, and provide you tools to implement compliantly.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Identify social media platforms and describe innovative strategies
  • Identify the right questions to ask when reviewing proposals
  • Describe learnings to implement compliantly

    Speaker(s)

    Peter  Dannenfelser

    Speaker

    Peter Dannenfelser

    Ferring Pharmaceuticals , United States

    Associate Vice President Communications and Digital Innovation

    Josephine  Secnik, MBA, MS

    Speaker

    Josephine Secnik, MBA, MS

    Eli Lilly and Company, United States

    Executive Director – Product Communications Regulatory Affairs

    Michael S. Labson, JD

    Speaker

    Michael S. Labson, JD

    Covington & Burling LLP, United States

    Partner

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