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Bethesda North Marriott Hotel and Conference Center

Feb 28, 2019 7:00 AM - Mar 01, 2019 3:00 PM

5701 Marinelli Road, , North Bethesda, MD 20852 , USA

Advertising and Promotion Regulatory Affairs Conference

Session 5: Building Quality into Effective Implementation of Communications with Payers

Session Chair(s)

Michele  Sharp, PharmD

Michele Sharp, PharmD

Senior Director, Global Regulatory Affairs

Eli Lilly and Company, United States

This session will discuss industry considerations on how to build a quality process to support payer communications prior to product approval and promotional communications with robust healthcare economic information following product approval. A discussion will happen on the implications of the FDA Guidance on Communication with Payers, Formulary Committees, and Similar Entities on company standards and processes.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Discuss the impact of FDA Guidance on healthcare economic research efforts
  • Identify components of quality system in development and approval of communications with payers
  • Describe key principles of effective implementation to deliver compliant communications

    Speaker(s)

    Kate  Robinson

    Panelists:

    Kate Robinson

    Merck, United States

    Executive Director, Integrated Account Management, Strategic Insights

    Bryan M. Johnstone

    Panelists:

    Bryan M. Johnstone

    Sanofi-aventis U.S., United States

    Vice President, Evidence Based Medicine

    Rose  Berardi-Mckenna, MSc

    Panelists:

    Rose Berardi-Mckenna, MSc

    Bristol-Myers Squibb, United States

    Counsel and Associate Director, Commercial Regulatory Affairs

    Jen  DeCamara

    Panelists:

    Jen DeCamara

    Johnson & Johnson, United States

    VP Law, US Pharmaceutical Strategic Customer Group

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