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Session 8 Track 1: Traversing Murky Waters
Session Chair(s)
Maureen Feeney, PharmD, MBA, RPh
Vice President Scientific Communications and Strategic Alliances
Takeda, United States
Learning Objective : At the conclusion of this session, participants should be able to:- Describe the complexities and successes delivering patient-centric information through traditional and non-traditional MI channels
- Explain the basics of GDPR and implications on current business practices
- Discuss the current challenges of compendia interactions
Speaker(s)
Medical Information: A Patient-Centric Approach
Michelle Quinlan, PharmD
Pfizer, Inc., United States
Associate Director, Medical Information
Introducing GDPR – Background, Impact, and Implications for Medical Information Teams
Isabelle C. Widmer, DrMed
elytra GmbH, Switzerland
CEO elytra GmbH, Consultant
Compendia Engagements - How do We Demonstrate Value?
Jully Kim, PharmD
Celgene Corporation, United States
Director, Global Medical Information
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