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Virtual Event

May 18, 2020 10:00 AM - May 20, 2020 3:15 PM

(US Eastern Standard Time)

Fort Washington, PA 19034

Advertising and Promotion Regulatory Affairs Conference

Session 7: What Goes into a Successful Promotional Communication Strategy? Panel and Examples

Session Chair(s)

Mary L Raber  Johnson, PhD, RAC

Mary L Raber Johnson, PhD, RAC

Assistant Professor - Clinical

The Ohio State University, College of Pharmacy, United States

A communication strategy is complex, with a foundation built from extensive research on the patient and other key stakeholders. During this research phase, regulatory affairs and other disciplines (e.g., medical affairs, payers) can provide valuable feedback with the end goal of both compliant and effective messaging. This session will describe behind-the-scenes marketing activities, as well as uncover real-world examples illustrating effective collaborations with regulatory affairs to deliver a successful promotional communication strategy.

Learning Objective :

At the conclusion of this session, the participant should be able to:

  • Describe key marketing activities that lead to the development of promotional messaging
  • Identify time points for effective collaboration of marketing with regulatory affairs prior to MLR review
  • Discuss examples of multi-disciplinary liaisons that led to a successful communication strategy

Speaker(s)

Mark  Stinson

How to Create a More Collaborative Approach to Communications Strategy

Mark Stinson

Bioscience Bridge, LLC, United States

Founder & Principal Consultant

Carlotta  Dillon, MA, MBA

Co-Speaker

Carlotta Dillon, MA, MBA

Dillon Consulting, LLC, United States

George  Wan, PhD, MPH

Co-Speaker

George Wan, PhD, MPH

Mallinckrodt Pharmaceuticals, United States

VP Health Economics & Outcomes Research

Panel  Discussion

“Ask Me Anything” – What Really Goes into Developing a Communication Strategy?

Panel Discussion

All Session Speakers, United States

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