Already a DIA Member? Sign in. Not a member? Join.

Sign in

Forgot User ID? or Forgot Password?

Not a Member?

Create Account and Join

Virtual Event

May 06, 2020 10:00 AM - May 07, 2020 4:45 PM

(Eastern Standard Time)

Fort Washington, PA 19034

Medical Affairs and Scientific Communications Forum

Branded Communication

Session Chair(s)

Jennie G Jacobson, PhD

Jennie G Jacobson, PhD

President

Jacobson Medical Writing, Inc., United States

Most medical writing meetings deal with regulatory writing, publications, and continuing education. As for promotional/branded writing, few sessions include other branded materials produced by medical writers. This session will include writing training materials for sales representatives involved in medical advertising, publications, and promotion. Some medical writers consider medical advertising to be beyond actual medical writing, but if their output is regulated by the FDA’s OPDP, that position is hard to defend.

Learning Objective :

At the conclusion of this session, participants should be able to:

  • Differentiate between branded and unbranded medical education output
  • Identify promotional and nonpromotional aspects of publications
  • Evaluate the different promotional vehicles used in medical advertising
  • Synthesize the regulatory environment that directs output in the above genres

Speaker(s)

Jennie G Jacobson, PhD

Promotional Aspects of Publications

Jennie G Jacobson, PhD

Jacobson Medical Writing, Inc., United States

President

Dan  Benau, PhD

Medical Advertising

Dan Benau, PhD

University of the Sciences, United States

Director, Biomedical Writing Programs

Deborah  Anderson, PhD, MSc, MT

Creating Sales Representative Training Materials

Deborah Anderson, PhD, MSc, MT

DGA Medical Communications, United States

Medical writer/Instructional designer

Have an account?

Be informed and stay engaged.

Don't miss an opportunity - join our mailing list to stay up to date on DIA insights and events.