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Virtual Event

May 06, 2020 10:00 AM - May 07, 2020 4:45 PM

(Eastern Standard Time)

Fort Washington, PA 19034

Medical Affairs and Scientific Communications Forum

Medical Communications 2020 and Beyond

Session Chair(s)

Dannis  Chang, PharmD

Dannis Chang, PharmD

Director, Hematology Medical Information Team Lead

Genentech, Inc., United States

For the past several years, Medical Affairs is increasingly recognized and have been held accountable to support critical success factors across the business to meet the needs of the medical community and the patients. With a growing number of challenges related to medical knowledge and information due to an information revolution in the digital space, policy changes, and evolving pipelines, a changing healthcare landscape is placing new demands on the life sciences industry. With the drive for greater demand of deep scientific information across the medical community and patient organizations, pharmaceutical companies are tackling these shifts through the expertise of Medical Affairs, specifically Medical Communications (MC) function. In the bio-pharmaceutical industry, the role of MC is to provide product-related medical information to healthcare professionals and consumers worldwide, as well as conveyance of knowledge to internal stakeholders and other relevant departments. With recent changes to regulatory and marketing practices, safety surveillance, and delivery of information conveyed to the medical communities, the traditional MC paradigm has shifted to a leadership function with decision-making entity, with anticipation of new and emerging responsibilities to enhance the work in Medical Affairs.

Learning Objective :

At the conclusion of this session, participants should be able to:

  • Explore the recent changes in healthcare landscape
  • Identify new emerging roles and responsibilities of the MC functions from a team structure perspective
  • Discuss how the function of medical communications can optimize critical paths

Speaker(s)

Stacey  Fung, PharmD

A Vision to Optimize Customer Experiences and Outcomes

Stacey Fung, PharmD

Gilead Sciences, United States

Head, Global Medical Information

Tony  Lin, PharmD, RPh

Speaker

Tony Lin, PharmD, RPh

Pharmacyclics, United States

Head of Scientific Communications, Medical Review and Knowledge Management

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