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Virtual Event

Jun 14, 2020 9:00 AM - Jun 18, 2020 5:00 PM

(Eastern Standard Time)

Fort Washington, PA 19034

DIA 2020 Global Annual Meeting

ON DEMAND - Online Medical Information Resources and Channels

Session Chair(s)

Poonam  Bordoloi, PharmD

Poonam Bordoloi, PharmD

Executive Director, Head of Global Medical Affairs Capabilities

Organon & Co., United States

The use of Chatbots is increasingly popular across a larger scale of applications, including systems that provide intelligence support to the user. However, in the area of pharmaceutical customer service, the concept of AI is not always successful. The bot requires training and there are concerns on whether the bot can understand the overall intent of the customer. Market regulations are also a huge bottleneck. The first presentation will describe implementation of a Medical Information Chatbot. The second presentation will assess the length of time it takes across various therapeutic areas on the time to publication of scientific literature to a citation on Wikipedia. A review of Wikipedia’s guidance will be provided as well as pharmaceutical collaboration efforts centered around mitigating misinformation.

Learning Objective : Describe opportunities around implementation of Chatbot technology; Discuss how to mitigate challenges around Chatbot; Explain Wikipedia’s guidance and process around updating Wikipedia pages with citations from the scientific literature in order to make product information available to HCPs; Identify that delays exist in updating Wikipedia drug related pages with scientific literature and caution should be used in interpreting the information as a first line source of medical information.

Speaker(s)

Michelle  Kissner, PharmD, RPh

Assessment of Time to Publication of Scientific Literature to Wikipedia Citation in a Cohort of Products

Michelle Kissner, PharmD, RPh

Pfizer Inc, United States

Director, Publications Management

Riwa  Tanaka

Impact of Medical Information Chatbot

Riwa Tanaka

Chugai Pharmaceutical Co., Ltd., Japan

Data Scientist

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