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Virtual Event

Jun 14, 2020 9:00 AM - Jun 18, 2020 5:00 PM

(Eastern Standard Time)

Fort Washington, PA 19034

DIA 2020 Global Annual Meeting

ON DEMAND - The DEEP Model: Long-Term Commitment to Partnering With Patients

Session Chair(s)

Charline  Coquerel

Charline Coquerel

Director, Global Patient Relations

Novo Nordisk A/S, Denmark

The DEEP Model ensures embedded, systematic, accountable and dynamic patient engagement: by encouraging co-creation, it aims to integrate patients´ insights across all key areas of the product development value chain within the organization, with a measurable impact on products and services.

Learning Objective : Discuss the DEEP Co-Create Methodology, which highlights the value of partnering with patients and the important role that patients can take in the pharmaceutical research process; Identify our metrics and engagement framework, to demonstrate impact and value of our patient engagement activities.

Speaker(s)

Sherina  Kuruvilla

Facilitator

Sherina Kuruvilla

Novo Nordisk A/S, Denmark

Associate Director, Global Patient Relations

Lukas  Eichmann, MSc

Facilitator

Lukas Eichmann, MSc

Novo Nordisk, Denmark

Patient Partnership Manager

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