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IQVIA Innovation Theater 2: Digital Patient Orchestration, An Examination of the Patient Journey
Session Chair(s)
MaryAnne Rizk, PhD
Chief Executive Officer
Rizk Management Advisors, United States
The healthcare and life science industry is undergoing a tremendous shift in research, care, and therapeutic models. Patients are more informed and have much more say about their treatment and expect a better experience today. From Molecule to Market, a patient-centric experience starts with the human centered design of cloud applications that map to the patient journey. Stakeholders want to understand patient experience, and factor it into their assessment of treatments. Orchestrated Clinical Trials are about understanding and responding to the Patient Voice and intelligently orchestrating their experience through SaaS-based applications that provide the ability to gain understanding of the trial from digital eConsent and continue through study close and re-engagement.
Speaker(s)
An Examination of the Patient Journey
Jean Paty, PhD, MS
IQVIA, United States
Vice President, Patient-Centered Science
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