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Welcome, Opening Remarks, and Keynote Address: Navigating Across the Cultural Diversity in Latin America
Session Chair(s)
Barbara Nardi, PharmD
Global Director - Medical Communications
Thermo Fisher Scientific, Brazil
Alfredo Behrens will speak about his broad experience and studies about Latin American cultures, and suggest how every company can be successful when doing business with Latin American clients.
Learning Objective : At the conclusion of this session, participants should be able to:
- To understand the specificities of Latin American cultures and how this can help companies that are aiming to improve their business in the region
Speaker(s)
Robin M. Weinick, PhD
DIA, United States
SVP/Managing Director Americas and Global Program Officer
Speaker
Alfredo Behrens, PhD
Universidad De Salamanca, Portugal
Global Studies Program
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