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Keynote Address: Creating Memorable Experiences
Session Chair(s)
Viviane Arid De Lima, PharmD, MBA
MMedical Information Lead, Emerging Markets & China
Pfizer, Brazil
Claudemir Oliveira will speak about his broad experience with the Disney philosophy, his studies of Positive Psychology, and discuss how every company can apply such concepts to create a magical experience for its customers.
Learning Objective : - Recognize how the creation of human-centered processes can influence customer experiences
- Identify how Disney turned its tragic moments into magical moments and interpret how every company can create a magical experience for its customers
- Translate how to adapt the Disney Guest Experience Cycle to your business
- Explain the importance of engaging every team member in creating memorable experiences
Speaker(s)
Creating Memorable Experiences
Claudemir Oliveira, PhD
Seeds of Dreams Institute, United States
Founder & President
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