Advertising and Promotion Regulatory Affairs Conference

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Welcome to Day 2 and Recent and Relevant – Insights from the DIA Ad Promo Working Group

Session Chair(s)

Kimberly Belsky, MS

Reg Policy & Intell and AdPromo, Regulatory Affairs

Independent, United States

Renee Ambrosio

Executive Director, Office of Promotion and Advertising Review

Merck & Co., Inc., United States

Learn and engage! This session will provide an overview of recent hot topics and learnings discussed by DIA’s Advertising and Promotion Working Group. Topics will include: enforcement letter insights, biosimilar and generic promotion, recent legal cases, “who’s doing what” EUA promotion sites, enforcement letter trends, the role of the MSL and HEOR, and ex-US regulations/guidance (UK, Australia). You will also learn how you can build your acumen throughout the year by becoming involved in the Working Group.

Learning Objective : At the conclusion of this session, participants should be able to:

Identify recent trends in adpromo enforcement letters

Describe current changes in the global regulatory environment

Explain how recent actions in 2020 impact risk-based decision making

Recognize the importance of participation in the DIA Ad Promo Working Group