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Session 6: Industry Perspective - Application of OPDP Research to Enhance Promotional Materials (Case Study)
Session Chair(s)
Kimberly Belsky, MS
Reg Policy & Intell and AdPromo, Regulatory Affairs
Independent, United States
The Office of Prescription Drug Promotion (OPDP) has an active research program designed to investigate applied and theoretical issues of relevance to direct-to-consumer (DTC) and professional promotional prescription drug materials. Using case studies, this session will provide valuable insights to show how OPDP research outcomes can augment the development of promotional materials to enhance clarity and comprehension by consumers and healthcare professionals.
Learning Objective : At the conclusion of this session, participants should be able to:
- Apply relevance of OPDP research to the development of promotional claims
- Describe the importance of OPDP research outcomes to enhance clarity and comprehension based on intended audience
Speaker(s)
Speaker
Kimberly Belsky, MS
Independent, United States
Reg Policy & Intell and AdPromo, Regulatory Affairs
Speaker
Kevin Madagan, JD
Reed Smith, LLP, United States
Partner
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