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Virtual

Mar 08, 2021 9:45 AM - Mar 10, 2021 5:05 PM

(US Eastern Standard Time)

Advertising and Promotion Regulatory Affairs Conference

Session 7: The Future of Marketing: Key Trends You Need to Understand in 2021 (and beyond)

Session Chair(s)

Dale  Cooke, JD, MA

Dale Cooke, JD, MA

President

Phillycooke Consulting, United States

Mark  Bard, MBA, MHA

Mark Bard, MBA, MHA

Founder

Digital Health Coalition, United States

Marketing and customer engagement strategies experienced a major disruption in 2020. Brands and organizations were forced to launch, replace, or quickly evolve their strategies over the past year to keep pace with the combination of technology, market, and economic forces in play. What’s ahead for health and pharma marketing? What marketing trends matter? Which trends are hype? What emerging trends will change marketing the most in five years?

Learning Objective : At the conclusion of this session, participants should be able to:
  • Explain the key market trends impacting health and pharma marketing over the next five years
  • Evaluate and prioritize the practical next steps their brand (organization) can take to move forward
  • Identify how successful teams inject innovation into their marketing strategy for continuous improvement

Speaker(s)

R.J.  Lewis, MBA

Speaker

R.J. Lewis, MBA

eHealthcare Solutions, United States

Founder, President, & CEO

David  Bernstein

Speaker

David Bernstein

Everyday Health Group Consumer, United States

Chief Revenue Officer

Melinda  Decker, MBA, MS

Panelist

Melinda Decker, MBA, MS

Mymee, United States

Chief Commercial Officer

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