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Session 4 Track 3: Augmented Efficiency - Showcasing Field Medical Value through Artificial Intelligence and Natural Language Processing
Session Chair(s)
Joshua Corriveau, PharmD, MBA
Global Medical Director
LEO Pharma, United States
Sonja Hokett, PharmD, MS, MSc
Executive Director, Medical Managed Care & HEOR
BioXcel Therapeutics, United States
Case study discussion focused on real world examples of integrating Artificial Intelligence (AI) and Natural Language Processing (NLP) into medical affairs organizations to efficiently identify trends and emerging signals from medical insights. Participants will learn innovative ways to analyze medical insights to showcase field medical value and impact medical strategy. Presenters will share candid perspectives to help participants in navigating the growing pains of incorporating AI & NLP into their medical affairs organizations.
Learning Objective : At the conclusion of this session, participants should be able to:
- Describe role of AI and NLP in analyzing field medical insights to impact medical strategy and showcase medical value
- Identify valuable best practices and tactics shared through the 2 case examples that could be incorporated into their organizations
- Apply learnings to foster innovation and efficiency in their medical affairs organization
Speaker(s)
Speaker
Avikk S Ghose, MBA
Kernel, United States
CEO
Speaker
Kay Uttech, PharmD, MA, RPh
Indegene, United States
VP, Strategic Initiatives
Speaker
William Robert Strickland, PharmD
Medical Affairs, United States
Senior Director, Medical Affairs Operations & Communications
Speaker
Bo Trinh, PharmD
Lundbeck, United States
Regional MSL Director
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