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Virtual

Apr 27, 2021 10:00 AM - Apr 27, 2021 5:45 PM

(US Eastern Standard Time)

Diversity, Equity, and Inclusion in the Drug Development Lifecycle Meeting

Session 3b: Weaving a Tapestry: Multifaceted Perspectives for Enrollment and Retention of Diverse Populations in Clinical Trials

Session Chair(s)

Monique  Adams, PhD, MS

Monique Adams, PhD, MS

Executive Director, Global Head Diversity and Inclusion in Clinical Trials

Sanofi, United States

Diana  Foster, BSN, PhD, MSN

Diana Foster, BSN, PhD, MSN

CEO

The Association of Diversity In Clinical Trials, United States

Amy  Sitnick, MA

Amy Sitnick, MA

Vice President, Marketing

Greenphire, United States

In this interactive session, presenters will showcase their wide-ranging experience and offer proven techniques to further engage diverse participants in clinical trials. Beginning with an analysis of the barriers that may limit diverse participation in clinical trials, the presenters will focus on successful strategies for awareness, recruitment, and participant retention. Whether you are a sponsor, CRO, site or other industry representative, you will not want to miss this opportunity to hear best practices you can implement within your organization to improve clinical trial outcomes for all.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Evaluate the challenges that impact diversity recruitment, enrollment, and retention in clinical trials
  • Employ new approaches to address mistrust and misinformation about the healthcare industry
  • Initiate marketing, thought leadership, and alliance-based programs to enroll participation in clinical trials
  • Plan for enhanced communication and solutions to remove barriers

Speaker(s)

Kristine  Baffo

Speaker

Kristine Baffo

Inside Edge Consulting Group, United States

Senior Project Manager

LaShell  Robinson, MS

Speaker

LaShell Robinson, MS

Takeda Pharmaceutical Limited, United States

Director, Diversity & Inclusion in Clinical Trials

Lorena  Kuri, MBA

Speaker

Lorena Kuri, MBA

Bristol Myers Squibb, United States

Head, Diversity Strategy

Karri  Venn, PMP

Speaker

Karri Venn, PMP

LMC Manna Research, Canada

President

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