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Virtual

Mar 08, 2022 8:00 AM - Mar 09, 2022 5:00 PM

(US Eastern Standard Time)

Advertising and Promotion Regulatory Affairs Conference

ADPROMO 2022 HAS GONE VIRTUAL! #AdPromo22 is now a fully virtual event. Use code ADPROMO2022 by March 7 to save $150 for this discounted rate, and join us from the comfort of your home or office. Register today!

Power Learning: DTCTV vs Online Video Ads

Session Chair(s)

Bob  Dean, MBA

Bob Dean, MBA

Head of Global Labeling Strategy & Ad/Promo

EMD Serono, United States

Mark  Gaydos

Mark Gaydos

Former Global Head, Advertising & Promotion, Global Regulatory Affairs

Sanofi, United States

This session will explore direct-to-consumer (DTC) television ads and the increasingly more common appearance of drug promotion via online DTC videos. Panelists and participants will examine the important distinction between advertising and promotional labeling in this context as well as the challenges associated with applying the appropriate standard to online prescription drug videos appearing on platforms in markedly different contexts (e.g., videos posted on sponsor websites, video sharing sites, and online streaming services). Finally, the panelists will address commonly raised questions on this topic.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Describe the regulatory framework for evaluating traditional and online DTC TV ads, including the major statement and adequate provision requirements
  • Assess the differences between DTC TV ads and online/televised videos regulated as promotional labeling
  • Apply learnings in the creation of compliant online DTC advertising and promotional video content

Speaker(s)

Bob  Dean, MBA

Speaker

Bob Dean, MBA

EMD Serono, United States

Head of Global Labeling Strategy & Ad/Promo

Mark  Gaydos

Speaker

Mark Gaydos

Sanofi, United States

Former Global Head, Advertising & Promotion, Global Regulatory Affairs

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