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Loews Royal Pacific Resort at Universal Orlando Resort

Mar 21, 2022 7:00 AM - Mar 23, 2022 5:00 PM

6300 Hollywood Way, Orlando, FL 32819

Medical Affairs and Scientific Communications Forum

DIA Your Way! Join us live in-person or live from the comfort of your home/office. This event offers two learning avenues depending on your preference!

Session 3 Track 3: The Business of Science: A Strategic Approach to MSL Territory Planning, a Sobi Perspective

Session Chair(s)

Danielle  Day, PhD

Danielle Day, PhD

Senior Medical Director, Immunology, Rare Disease

Sobi, United States

The MSL territory plan can either be a strategic roadmap guiding the way to meaningful outcomes, or a check-the-box exercise that gets completed and never looked at again. Incorporating an entrepreneurial mindset when designing a territory plan can give the MSL an opportunity to run their geography as a small business, identifying unique opportunities for impact to patients, providers and payers that correspond to overall medical and company goals. This session will highlight what we can learn from medical and cross-functional partners who have been able to create effective territory plans that make it easy to demonstrate MSL impact and outcomes within their key external and internal stakeholders.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Discuss the purpose and potential impact of a strategic territory plan
  • Create a territory plan that ties into overall company and Medical Affairs strategies
  • Identify best practices to identify the unique opportunities within distinct territories

Speaker(s)

Christina  Wright, PharmD

Speaker

Christina Wright, PharmD

Sobi Pharmaceutical, United States

National Director-MSLs Immunology

Elaine  Nadeau, PharmD

Speaker

Elaine Nadeau, PharmD

Sobi, United States

Senior Director, Head of US Field Medical Affairs & Medical Excellence

Carol  Vu

Speaker

Carol Vu

Sobi, United States

Thought Leader Liaison Director

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