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DoubleTree by Hilton Washington DC - Crystal City

Feb 23, 2023 7:00 AM - Feb 24, 2023 4:15 PM

300 Army Navy Drive, Arlington, VA 22202

Advertising and Promotion Regulatory Affairs Conference

DIA’s Advertising and Promotion Regulatory Affairs Conference explores the current state of compliance for marketing both biopharmaceuticals and medical devices.

Keynote Recap - DEI and the Future of Marketing

Session Chair(s)

Fadwa  Almanakly, PharmD

Fadwa Almanakly, PharmD

Vice President & Head, Advertising and Promotion, Regulatory Affairs Americas

Bayer Pharmaceuticals, United States

Sheetal  Patel, PharmD

Sheetal Patel, PharmD

Vice President, Specialty Compliance

Johnson & Johnson, United States

The keynote recap will host a fireside chat to discuss the FDA’s draft guidance on Diversity Plans to Improve Enrollment of Participants from Underrepresented Racial and Ethnic Populations in Clinical Trials. We will discuss patients’ perspective on how to reach underrepresented communities and we will raise awareness of the importance of diversity in the drug development lifecycle. We will also have different organizations and stakeholders share their recommendations and success stories in including Diversity, Equity and Inclusion (DEI) in their promotional campaigns.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Discuss FDA’s expectations based on their draft guidance for Diversity & Inclusion in Clinical Trials
  • Recognize the importance of recruiting hard-to-reach populations
  • Apply lessons and recommendations to lead a successful inclusive, multicultural marketing campaign

Speaker(s)

Kayt  Leonard, MA

Speaker

Kayt Leonard, MA

SAS, United States

Principal Product Marketing Manager

Jen  Horonjeff, PhD

Speaker

Jen Horonjeff, PhD

Savvy Cooperative, United States

Founder and CEO

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