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Power Learning Session 2: Global Promotional Review: Insights and Considerations
Session Chair(s)
Kimberly Belsky, MS
Reg Policy & Intell and AdPromo, Regulatory Affairs
Independent, United States
US based companies often create global promotional review processes that mirror their US processes, not taking into consideration global factors and needs. Therefore, there are specific considerations when trying to create a “one-size-fits-all” approach. This session will highlight key factors to consider when creating a global process, including::
- Review and approval process
- Variations based on medical product types
- Promotional tactics and country requirements
- Organizational structure
- Areas where flexibility and company policies may drive the process
Learning Objective : At the conclusion of this session, participants should be able to:
- Recognize variations that may be implemented when developing a global review process
- Develop points to consider for global promotional review
- Apply considerations into development or update of existing global review processes
Speaker(s)
Speaker
Kimberly Belsky, MS
Independent, United States
Reg Policy & Intell and AdPromo, Regulatory Affairs
Speaker
Mark Gaydos
Sanofi, United States
Former Global Head, Advertising & Promotion, Global Regulatory Affairs
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