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DoubleTree by Hilton Washington DC - Crystal City

Feb 23, 2023 7:00 AM - Feb 24, 2023 4:15 PM

300 Army Navy Drive, Arlington, VA 22202

Advertising and Promotion Regulatory Affairs Conference

DIA’s Advertising and Promotion Regulatory Affairs Conference explores the current state of compliance for marketing both biopharmaceuticals and medical devices.

Session 2: Overcoming the Challenges of Media Exposure & Working with Influencers

Session Chair(s)

Dale  Cooke, JD, MA

Dale Cooke, JD, MA

President

Phillycooke Consulting, United States

Podcasts, satellite media tours, and influencer-created content have exploded in their importance and prevalence. As senior executives, celebrities, and other influencers are increasingly speaking about prescription products, how can a company ensure that its efforts avoid OPDP and APLB enforcement? This session will address some of the challenges of working in these less scripted environments and provide tools and best practices for preparing.

Learning Objective :
  • How to effectively prepare senior executives and others to represent the company before media
  • Address the complicated 2253 filing for non-traditional formats
  • Work with influencers and take influencer content through approval process
  • Be prepared to take corrective action in the event things go awry

Speaker(s)

Michael  Leis

Speaker

Michael Leis

Eversana Intouch, United States

Managing Director, SVP, Strategic Planning

Nicol Lorraine George, PharmD, RPh

Speaker

Nicol Lorraine George, PharmD, RPh

ProPharma Group, United States

Vice President, Promotional Review & Labeling Services

Andrea  Tillman

Speaker

Andrea Tillman

Green Room Communications, United States

Senior Vice President and Head, Consumer and Brand Integration

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