Already a DIA Member? Sign in. Not a member? Join.

Sign in

Forgot User ID? or Forgot Password?

Not a Member?

Create Account and Join

DoubleTree by Hilton Washington DC - Crystal City

Feb 23, 2023 7:00 AM - Feb 24, 2023 4:15 PM

300 Army Navy Drive, Arlington, VA 22202

Advertising and Promotion Regulatory Affairs Conference

DIA’s Advertising and Promotion Regulatory Affairs Conference explores the current state of compliance for marketing both biopharmaceuticals and medical devices.

Session 7: Leveraging Social Media and Understanding Interactions with Influencers in Product Promotion

Session Chair(s)

Micheline  Awad, MBA

Micheline Awad, MBA

Sr. Director, Regulatory Advertising, Promotion, and Labeling

Day One Biopharmaceuticals, United States

Dale  Cooke, JD, MA

Dale Cooke, JD, MA

President

Phillycooke Consulting, United States

Social media is constantly evolving and adapting their platforms to meet the needs of the pharmaceutical industry. In this session, we will discuss the limitations and challenges around using various social media platforms, strategic and tactical considerations when engaging with influencers, and provide insights and guardrails on ways to manage employee social media policies.

Learning Objective : At the conclusion of this session, participants should be able to:
  • Discuss the risks and limitations of various social media platforms
  • Recognize the impact influencers have on product promotion
  • Apply employee social media policies

Speaker(s)

Gillian Marum Russell, JD

Speaker

Gillian Marum Russell, JD

King & Spalding, United States

Counsel, FDA and Life Sciences

Mark  Bard, MBA, MHA

Speaker

Mark Bard, MBA, MHA

Digital Health Coalition, United States

Founder

Michael  Leis

Speaker

Michael Leis

Eversana Intouch, United States

Managing Director, SVP, Strategic Planning

Have an account?

Be informed and stay engaged.

Don't miss an opportunity - join our mailing list to stay up to date on DIA insights and events.