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Session 3 Track 1: Medical Communication Insight Generation
Session Chair(s)
Sonia Sandhu, PharmD
Senior Director, Medical Information
Gilead Sciences, Inc., United States
The objective of this session is to impart the effective methodologies and strategies for generating valuable insights and sharing them effectively among Medical Communication professionals. This includes analyzing data and presenting findings in a clear and compelling manner that can inform decision-making and drive positive outcomes for patients. Overall, the goal is to empower Medical Communication professionals with the knowledge and skills they need to effectively generate and disseminate insights that can improve healthcare outcomes and promote better patient care.
Learning Objective : - Evaluate the involvement of cross-functional teams and stakeholders in the insights generation process to ensure that the insights are relevant andactionable
- Discuss the criteria for what constitutes an actionable insight and establish a process for tracking and measuring the impact of the insights on the organization
- Utilize insights to inform decision-making and strategy, and to support the development of new products and services
Speaker(s)
Speaker
Esther O Wojuade, PharmD
Gilead Sciences, Inc., United States
Director, Medical Information
Speaker
Ezinneka Imoh, PharmD
Chiesi, United States
Associate Director, Scientific Communications & Medical Education, Rare Diseases
Speaker
Jennifer Riggins, PharmD
phactMI, United States
Technology and Partnership Strategist
Speaker
Sonica Sachdeva Batra, MD
Indegene, India
Associate Vice President Enterprise Medical Head- Regulatory Solutions
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