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Session 4: Plenary Session: The Landscape of Patient Engagement in Pharma
Session Chair(s)
Representative Invited
DIA, United States
Discover the latest trends in patient engagement and centricity in pharma with our expert speaker for those in medical affairs and scientific communication. Join us for an exciting session that will explore the landscape of patient engagement in depth, while providing valuable insights and best practices through real-life use cases. Get ready to participate in interactive activities throughout the session, engaging with other attendees and learning about the most effective patient engagement strategies to apply in your daily work. This is a must-attend session for anyone who is passionate about patient-centricity and wants to stay ahead of the game in medical affairs and scientific communication.
Learning Objective : At the conclusion of this session, participants should be able to:- Identify the latest trends in patient engagement and centricity within the pharmaceutical industry
- Describe the importance of patient engagement in medical affairs and scientific communication
- Evaluate the effectiveness of different patient engagement strategies and determine which ones are most appropriate for their specific role and responsibilities
Speaker(s)
Shoshana Lipson
Hope In Pain, Inc., United States
President & Executive Director
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