Medical Affairs and Scientific Communications Forum

Refreshments Provided

Strategic Transformation of Medical Information via Global Centralization

Our customers (e.g., consumers, patients, HCPs and sales representatives) are demanding more from Medical Information with both technology and the availability of information advancing at a rapid pace. Medical Information is also becoming more important in our organizations with the access to data to drive business decisions, innovation ideas and connect with our customers in the channels they are in when they have questions about our products and services. This session will cover today’s challenges & opportunities for Medical information, and how you can optimize operations via centralization of activities to create a new strategic enabler for the business.

• Current pressures for Medical Information
• Customer expectations
• Seamless inquiry experiences
• Business pressure for greater transparency, operational efficiency, and standardization
• Regulatory concerns
• Quality and data privacy
• Developing a flexible roadmap for Centralization
• Objectives & goals
• Stakeholder management, communication and change management
• Global structure
• Quality and risk
• Technology solutions & frameworks
• The right collaborative partner
• Measuring success
• Centralization creates Strategic Opportunities for Medical Information
• Standardization of operations, governance, compliance & quality requirements
• Increase visibility of resources & costs
• Digital transformation to support automation and be where our customers are
• Analytics and Insights to drive business decisions and innovation opportunities