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Virtual

Apr 11, 2023 10:00 AM - Apr 12, 2023 2:00 PM

Medical Communications Primer: The Fundamentals of Medical Communications

Instructors

Ellen  Whipple, PharmD

Ellen Whipple, PharmD

Owner/Principal Writer, EW Associates, LLC, United States

Ellen is the co-owner of Scientific Content Solutions, LLC and the sole proprietor of EW Associates, LLC. She was previously a director of medical communications with an agency. Ellen has experience with medical information-related documents (e.g., standard letters, FAQs, dossiers, escalated inquiries), continuing education articles, primary author publications, promotional review, payer materials, and advisory board meeting reports. As a member of AMCP Format Executive Committee, Ellen contributed to AMCP Format 4.1. She serves as a Clinical Assistant Professor at the University of Georgia College of Pharmacy. Since 2000, Ellen has been a Medical Advisor for the MS Foundation.

Komal  Bawa, PharmD

Komal Bawa, PharmD

Senior Evidence Synthesis Scientist, US Medical Affairs, Genentech, United States

Dr. Komal Bawa has taken on various roles in Medical Affairs at Genentech since joining in 2014. She currently focuses on evidence synthesis in the health economics and outcomes research organization, leading the dossier strategy for the portfolio. Similar to many other pharmacists, Komal started in medical communications before venturing out into other roles to broaden her experience. Prior to joining industry, she worked as an emergency medicine clinical pharmacist at UCSF and Brigham and Women's Hospital. Komal lives in San Francisco where she has been "getting to know" her family a little too well these days, but enjoys cooking with the kids, long walks with her mom, and can't wait to travel again.

Donna  Booth, PharmD

Donna Booth, PharmD

Head, Field Medical Accounts-East, US Medical Affairs, GlaxoSmithKline, United States

Donna V. Booth, B.S, PharmD. is the Head of Field Medical Accounts (East) at GlaxoSmithKline. She has extensive experience across Medical Affairs in various leadership and strategy roles including Medical Information, HEOR and Field Medical. She currently leads a team of field liaisons focused on medical engagements related to clinical, economic and humanistic topics with Population Based Decision Makers at Payers and Health Systems. Donna received her Bachelor of Pharmacy from University of Georgia & her Doctor of Pharmacy from Medical University of South Carolina. Before joining industry, Donna was a clinical pharmacist with faculty appointments at local colleges of pharmacy.

Mylene S. Serna, PharmD

Mylene S. Serna, PharmD

Director, Medical Information, Springworks Therapeutics, Inc., United States

Medical Communicator, Innovator, Challenger, Collaborator Mylene S. Serna, PharmD is a dedicated Medical Affairs professional with a solid performance record in the pharmaceutical industry, with a career spanning nearly 17 years in Medical Affairs. Highlights of her career include building Medical Information capabilities, developing strategy for medical communications content, building Medical Information service solutions, and leading a medical communications team to provide strategy and oversight for various medical affairs functions. She received her Doctor of Pharmacy at Mercer University College of Pharmacy and completed a pharmacy practice residency at Mayo Clinic Jacksonville.

Sam  Davis, PharmD

Sam Davis, PharmD

Director, US Advertising and Promotion, EMD Serono, United States

Elizabeth  Miller, PharmD

Elizabeth Miller, PharmD

Vice President, Scientific Director, Health & Wellness Partners, United States

Beth obtained her Doctor of Pharmacy from the University of Tennessee, Memphis. After graduation, she completed a residency in Family and Community Medicine at the University of Arkansas for Medical Sciences. She work in clinical out-patient care and investigational protocol writing until 2005 when she transitioned into Medical Communications. For the past 18 years, Beth worked in creating scientific content deliverables such as standard responses, slide decks, dossiers, and manuscripts. She has supported strategic publication planning, industry software implementation, and served in various leadership positions. She also holds an appointment as Assistant Clinical Professor for the University of Tennessee College of Pharmacy.

Shelby Lynn Biagi, PharmD

Shelby Lynn Biagi, PharmD

Clinical Site Management Team Lead, UCB Biosciences, Inc., United States

Dr. Biagi serves as Clinical Site Management Team Lead for UCB, Inc. She brings over 20 years of experience within the pharmaceutical industry. She has held many memberships and designations over the years including positions with the American Medical Writers Association and the Georgia Pharmacy Association. Dr. Biagi received her PharmD and Drug Information Residency from Mercer University.

A. Marie Oglesbee, PharmD

A. Marie Oglesbee, PharmD

Associate Director, Medical Digital Strategy, UCB, Inc., United States

Marie is the Associate Director, Medical Digital Strategy at UCB, Inc. She has 15+ years of experience across the retail, hospital, & industry settings, including experience leading a cross-functional team focused on Medical Information, Medical Training & Operations, & Publications. Marie earned her PharmD degree from the University of Georgia, and B.S. degrees in Chemistry & Biology from Armstrong Atlantic State University (now Georgia Southern University). She completed a Pharmacy Practice Residency at Columbus Regional Healthcare System in Columbus, GA, & a Drug Information Residency with Solvay Pharmaceuticals (now Abbvie)/Mercer University in Atlanta, GA

Representative Invited

Representative Invited

Test, United States

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