Agenda

Day 1 Mar 05, 2024

11:00 AM — 4:00 PM

Drug and Biologic Ad Promo Primer

Day 2 Mar 12, 2024

7:30 AM — 5:30 PM

Meeting Registration

7:30 AM — 8:30 AM

Networking Breakfast

8:30 AM — 8:45 AM

Welcome and Opening Remarks

8:45 AM — 9:30 AM

Session 1 Keynote: The Future of Prescription Drug Promotion and Digital Marketing: Insights from an Expert Convening

9:30 AM — 10:10 AM

Refreshments, Exhibits, and Networking Break

9:35 AM — 10:05 AM

Sponsored Session/Non-CE: Case Study Spotlight hosted by Hale Advisors: Preparing Promotional Review for the Shift to Omnichannel Marketing

10:10 AM — 10:55 AM

Session 2: FDA Updates – A Busy Year

11:00 AM — 11:45 AM

Power Learning Session 3: Pharma Marketing and the Role of BBB National Programs’ National Advertising Division

11:45 AM — 12:45 PM

Luncheon, Exhibits, and Networking Break

12:45 PM — 2:00 PM

Session 4A: Submitting and Responding to Advertising Complaint Letters: Why, How, and Where?

12:45 PM — 2:00 PM

Session 4B: Beginning with the End in Mind: Early Cross-Functional Planning for Promotion

2:00 PM — 2:40 PM

Refreshments, Exhibits, and Networking Break

2:40 PM — 3:25 PM

Power Learning Session 5: Best Practices for Diversity and Inclusion in Medical Product Advertising

3:30 PM — 4:45 PM

Session 6: Making Sound SASS Determinations for CFL Communications

4:45 PM — 5:45 PM

Networking Reception

Day 3 Mar 13, 2024

7:00 AM — 4:00 PM

Meeting Registration

7:00 AM — 8:00 AM

Networking Breakfast

8:00 AM — 8:30 AM

Session 7: Recent and Relevant – Insights from the DIA Ad Promo Working Group

8:35 AM — 9:50 AM

Session 8: Use of Consumer CFL in Promotional Materials

9:50 AM — 10:30 AM

Refreshments, Exhibits, and Networking Break

10:30 AM — 11:30 AM

Session 9: The ABC’s of SIUU: Recent FDA Revised Draft Guidance

11:30 AM — 12:30 PM

Luncheon, Exhibits, and Networking Break

12:30 PM — 1:45 PM

Session 10A: Global Ad Promo and Enforcement Insights

12:30 PM — 1:45 PM

Session 10B: The Evolving World of Scientific Exchange

1:45 PM — 2:25 PM

Refreshments, Exhibits, and Networking Break

2:25 PM — 3:40 PM

Session 11: Unlocking the Future: Leveraging AI in Promotional Review Processes for Enhanced Compliance and Efficiency

3:40 PM — 3:55 PM

Closing Remarks

3:55 PM — 3:55 PM

Meeting Adjourns

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Advertising and Promotion Regulatory Affairs Conference

Agenda

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