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Session 7 Track 1: Effective Customer Engagement Strategies for Patients & HCPs
Session Chair(s)
Hanady Elhadidy, PharmD
Senior Director, Global Customer Engagement
Bristol Myers Squibb, United States
This session aims to explore various principles in effective customer engagement, whether engaging with patients or HCPs, including: Tools, Strategies, and Innovation.
Learning Objective : At the conclusion of this session, participants should be able to:- Identify innovative tools and technology that enable a better customer engagement experience
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Discuss principles that lead to effective engagement of patients and HCPs
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Evaluate tools that enhance the delivery of MI to patients and HCPs
Speaker(s)
Medical Omnichannel: Elevating HCP-centricity, Engagement, and Connected Experiences
Jones Jaick, MBA
ZS Associates, United States
Associate Principal
Speaker
Rebecca Burns, PharmD, PhD, RPh
UBC, Inc., United States
Head of US Medical Affairs, Epilepsy and Rare Syndromes
Speaker
Sheryl Johnson, PharmD
Alphanumeric, United States
Senior Director of NA Operations
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