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Shifting Medical Writing Value Propositions with the Use of Technology Tools
Session Chair(s)
Robin Whitsell
President
Whitsell Innovations, Inc., United States
The life science industry constantly faces the business challenge of delivering safe and effective medicines to patients faster while reducing costs. Accelerated delivery of clinical documents has led to an increased workload for medical writers, which is only exacerbated by the competitive recruitment of talent and the expectation of “perfect” document delivery. These drivers and advancements in automation and AI are transforming medical writing. In addition to articulating their value proposition, writers and their managers will have to adapt to this technical transformation and level-up their skills. This panel will focus on providing both strategic and tactical considerations for medical writing teams. We will highlight the importance of communicating our role as content strategists, finding early adopters, developing training for multiple learning styles, building a support network, and surviving the change management process.
Learning Objective : Discuss how the medical writing role is evolving in the face of technology; Outline the new skillset(s) that medical writers will need and how these change the value proposition of medical writing; Discuss strategies for engaging and training teams through this evolution.
Speaker(s)
Barbenheimer: Medical Writing Can Evolve and Still Be Great in the Face of Technology
Robin Whitsell
Whitsell Innovations, Inc., United States
President
SOS! Tech Tools in Medical Writing Communicating your value in the AI age
Kayla Williams
Takeda, United States
Director and Head, Oncology Medical Writing
Taking the Robot out of the Medical Writer: A Change Management Approach
Joanne Hilton, PhD, MBA
GlaxoSmithKline, United Kingdom
Executive Director, Medical Writing
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