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Shame and Blame: Our Words are a Barrier to Clinical Research are a Care Option
Session Chair(s)
Lani Hashimoto
Consultant, Patient Experience
United States
Clinical research creates future clinical care. Let's lead in compassionate communication inviting more participation. Patient, site, and patient-focused drug development (PFDD) experts share and invite your participation in improving access through our words.
Learning Objective : Identify the shame and blame negative words and phrases and their negative impact on patients; Recognize opportunities to improve the patient experience in clinical research as a care option through more compassionate word choice; Describe how to plan and justify optimization of protocol, informed consent, and participant communication language.
Speaker(s)

Panelist
Jamie Troil Goldfarb
Trialbee, United States
Director, Patient Recruitment Strategy
Panelist
Eddilisa Martin
M&B Sciences Inc., United States
Co-Founder and Chief Executive Officer
Panelist
James Duhig, PhD
AbbVie, United States
Global Head, Office of Health Literacy
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