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UBC Innovation Theater: RWD Enrichment Studies - Linking Pre and Post-Trial Data to Inform Product Strategy
Session Chair(s)
UBC
United States
Capturing data on the patient’s healthcare journey prior to and following participation in a clinical trial builds a more complete understanding of their healthcare journey and increases the overall evidence yield. This presentation explores the value and challenges of tokenization and linkage to diverse secondary healthcare data as well as a case study highlighting the real-world application of this approach.
Speaker(s)
Speaker
Irene Cosmatos, MS
UBC, United States
Senior Director, Epidemiology & Real-World Evidence
Speaker
Jeff Lowry
UBC, United States
Senior Director, Technology Solutions Services
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