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Session 5, Track C: Innovation in Artificial Intelligence (AI) and Technology for MASC
Session Chair(s)
Marta Avellar
Medical Information Head, Latin America and North America Medical Information
Takeda, Brazil
Patricia A. Vieira, PMP
MI Content & Cross-Therapy Area Lead, Emerging Markets and China Medical Informa
Pfizer, Brazil
This session will dive into the realm of AI and technology applications in the medical information landscape. Participants will explore the definition and practical applications of AI in daily activities, examine real cases from Latin America, assess the trending digital landscape, and discuss how Medical Information (MI) can leverage technology advancements. Legal and compliance considerations will also be addressed to ensure ethical and regulatory adherence in the evolving technological landscape of medical information.
Learning Objective : - Define AI and explore its practical applications in MI daily activities
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Analyze real cases from Latin America to understand the implementation of AI in MI
- Evaluate the digital landscape to determine trends and opportunities for MI involvement and contribution
- Examine legal and compliance considerations related to the use of AI and technology in the MI field
Speaker(s)
Artificial Intelligence Foundation & Use Cases
Patricia A. Vieira, PMP
Pfizer, Brazil
MI Content & Cross-Therapy Area Lead, Emerging Markets and China Medical Informa
Analyze Real Cases from Latin America to Understand the Implementation of AI in MI
Lara Lopes Facó, DVM, PhD, MSc
Libbs Farmacêutica, Brazil
Medical Information Coordinator
Artificial Intelligence in Medical Information: Legal and Compliance Implications
Gustavo Swenson Caetano, JD, LLM
Mattos Filho, Veiga Filho, Marrey Jr. e Quiroga Advogados, Brazil
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