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Session 2: Optimizing the Customer Experience
Session Chair(s)
Katia Castrillo, PhD
Medical Information Europe Capability Senior Manager
Eli Lilly, Ireland
Jürgen W.G. Bentz, MD, PhD, MSc
Head of Medical Information & Patient Support
UCB, Belgium
This session will help us explore various approaches to enhance our customers’ experience through our medical information practices. We will navigate through a solution allowing seamless search for medical information on websites like the British EMC, ensuring customers have quick access to reliable data. We will also focus on how we, in Medical Information, can capture valuable customer insights through technology and awareness. Finally, we will focus on how expanding and streamlining Medinfo activities across affiliates generates efficiencies supporting best practices and better customer experience. These initiatives all help to drive our organizations forward, ensuring we focus on our customers’ needs.
Speaker(s)
The Art of Turning Obstacles into Opportunities
Atilla Altinok
Amgen, Belgium
Sr Manager, Global Medical Information
The Art of Turning Obstacles into Opportunities
Caitlin Feuerstein
Inizio Engage, United States
Business Unit Director, Medical Information
Medical Information: Gaining Valuable Insights
Victoria Evans
ProPharma, United Kingdom
Director, Client Services
SRD Search Solution: A Look At What We Are Learning From Hcps’ Searches
Sebastian Rodriguez Sanchez, MPharm
Gilead Sciences Europe, United Kingdom
Director, Global Medical Information ACE Region Head
What Questions Are Hcps Asking About Your Medicines, And Do Your Srds Answer Them?
John Moreland
Datapharm, United Kingdom
Product Manager
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