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Millennium Gloucester Hotel London Kensington

Sep 24, 2024 8:00 AM - Sep 25, 2024 3:15 PM

4-18 Harrington Gardens, London, SW7 4LH, United Kingdom

Medical Information and Communications Conference

Session 2: Optimizing the Customer Experience

Session Chair(s)

Katia  Castrillo, PhD

Katia Castrillo, PhD

Medical Information Europe Capability Senior Manager

Eli Lilly, Ireland

Jürgen W.G. Bentz, MD, PhD, MSc

Jürgen W.G. Bentz, MD, PhD, MSc

Head of Medical Information & Patient Support

UCB, Belgium

This session will help us explore various approaches to enhance our customers’ experience through our medical information practices. We will navigate through a solution allowing seamless search for medical information on websites like the British EMC, ensuring customers have quick access to reliable data. We will also focus on how we, in Medical Information, can capture valuable customer insights through technology and awareness. Finally, we will focus on how expanding and streamlining Medinfo activities across affiliates generates efficiencies supporting best practices and better customer experience. These initiatives all help to drive our organizations forward, ensuring we focus on our customers’ needs.

Speaker(s)

Atilla  Altinok

The Art of Turning Obstacles into Opportunities

Atilla Altinok

Amgen, Belgium

Sr Manager, Global Medical Information

Caitlin  Feuerstein

The Art of Turning Obstacles into Opportunities

Caitlin Feuerstein

Inizio Engage, United States

Business Unit Director, Medical Information

Victoria  Evans

Medical Information: Gaining Valuable Insights

Victoria Evans

ProPharma, United Kingdom

Director, Client Services

Sebastian  Rodriguez Sanchez, MPharm

SRD Search Solution: A Look At What We Are Learning From Hcps’ Searches

Sebastian Rodriguez Sanchez, MPharm

Gilead Sciences Europe, United Kingdom

Director, Global Medical Information ACE Region Head

John  Moreland

What Questions Are Hcps Asking About Your Medicines, And Do Your Srds Answer Them?

John Moreland

Datapharm, United Kingdom

Product Manager

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