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Session 3: Shaping Delivery Models to Meet Patient and Stakeholder Needs
Session Chair(s)
Sarah Dunnett
Medical Operations Partner
Sarah Dunnett Consulting Ltd, United Kingdom
Elvar Eyjolfsson
Head of Global Medical Information
Kyowa Kirin, United Kingdom
One service model doesn’t fit all…. Within the medical information context, it is recognised that needs vary between therapy areas, products and also across their lifecycle. From launch to loss-of-exclusivity and from orphan to mainstream medicines, the questions and response models vary considerably. During this session we will hear how experts have assessed the needs of patients, healthcare professionals and internal colleagues to help define and refine their service delivery models.
Speaker(s)
From Vanity To Value – The Evolution Of Medical Information’s Impact Measurement In Rare Diseases
Sophia Andeh, MSc, RPh
PTC Therapeutics, United Kingdom
Head of Global Medical Information
Medical Information For Orphan Medicines - Challenges And Evolution Of The Pharma And Contact Center Partnership
Lillian Auberson, PhD
Argenx Switzerland SA, Switzerland
DIrector Medical Information EMEA
Medical Information For Orphan Medicines - Challenges And Evolution Of The Pharma And Contact Center Partnership
Noel Hanna Kazazian
PPD, United Kingdom
Operations Manager
The MIRROR: Transforming Global Medical Positioning to Improve Collaboration With Affiliates in Reactive Engagement Strategy and Launch Excellence.
Philippe Sorel Takam, PharmD, PhD, MSc, RPh
Ipsen, United Kingdom
Senior Global Medical Info Lead
Evolving MI Structure To Maintain Service Levels With Budgetary Alignment
Hannah Hunter
Propharma, United Kingdom
Director, Medical Information EU
Hannah Brennan, MSc
PTC Therapeutics, United Kingdom
Associate Director, Medical Information
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