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Millennium Gloucester Hotel London Kensington

Sep 24, 2024 8:00 AM - Sep 25, 2024 3:15 PM

4-18 Harrington Gardens, London, SW7 4LH, United Kingdom

Medical Information and Communications Conference

Session 6: New Considerations for Customer Engagement

Session Chair(s)

Jürgen W.G. Bentz, MD, PhD, MSc

Jürgen W.G. Bentz, MD, PhD, MSc

Head of Medical Information & Patient Support

UCB, Belgium

Hakan  Aribas, MD

Hakan Aribas, MD

CEO and Founder

ORION Healthcare, Turkey

Customer engagement is an important pillow in customer value management and there are many things to discover in this exciting journey. Join us for an engaging session in which we will learn about MILE activities firsthand and explore the Medical Information Industry Group in Spain's decade-long journey of growth, education and collaboration. Learn how Twitter Journal Clubs have revolutionized medical education through physician-led initiatives on social media. Discover insights from the Psychological Technical Adoption Framework Study on digital innovation uptake, focusing on key psychological and technical factors. Finally, gain practical strategies for managing international medical teams' regulatory intelligence and language needs.

Speaker(s)

Michelle  Bridenbaker, BSN, MS

MILE Update

Michelle Bridenbaker, BSN, MS

Recordati Rare Disease, Switzerland

Vice-President at MILE, Head of Global Medical Information,

Maria Angeles  Hernandez Martin, DrMed, PharmD

A Decade of Growth and Collaboration: The Medical Information Group in Spain

Maria Angeles Hernandez Martin, DrMed, PharmD

Gilead Sciences, Spain

Associate Director Medical Information

Daniel  Ghinn

Twitter Journal Clubs: How the Physician-led Medical Information Movement Transformed How Doctors Learn

Daniel Ghinn

Creation.Co, United Kingdom

CEO

Celia  Wilson, MS

Digital Innovation Uptake Beyond the Buzz: Lessons from the Psychological Technical Adoption Framework Study

Celia Wilson, MS

Excelya, France

Global Medical Information Specialist

Isabelle C. Widmer, DrMed

Regulatory Intelligence/Language Needs for Teams Working Across Geographies

Isabelle C. Widmer, DrMed

elytra GmbH, Switzerland

CEO elytra GmbH, Consultant

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