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Session 6: New Considerations for Customer Engagement
Session Chair(s)
Jürgen W.G. Bentz, MD, PhD, MSc
Head of Medical Information & Patient Support
UCB, Belgium
Hakan Aribas, MD
CEO and Founder
ORION Healthcare, Turkey
Customer engagement is an important pillow in customer value management and there are many things to discover in this exciting journey. Join us for an engaging session in which we will learn about MILE activities firsthand and explore the Medical Information Industry Group in Spain's decade-long journey of growth, education and collaboration. Learn how Twitter Journal Clubs have revolutionized medical education through physician-led initiatives on social media. Discover insights from the Psychological Technical Adoption Framework Study on digital innovation uptake, focusing on key psychological and technical factors. Finally, gain practical strategies for managing international medical teams' regulatory intelligence and language needs.
Speaker(s)
MILE Update
Michelle Bridenbaker, BSN, MS
Recordati Rare Disease, Switzerland
Vice-President at MILE, Head of Global Medical Information,
A Decade of Growth and Collaboration: The Medical Information Group in Spain
Maria Angeles Hernandez Martin, DrMed, PharmD
Gilead Sciences, Spain
Associate Director Medical Information
Twitter Journal Clubs: How the Physician-led Medical Information Movement Transformed How Doctors Learn
Daniel Ghinn
Creation.Co, United Kingdom
CEO
Digital Innovation Uptake Beyond the Buzz: Lessons from the Psychological Technical Adoption Framework Study
Celia Wilson, MS
Excelya, France
Global Medical Information Specialist
Regulatory Intelligence/Language Needs for Teams Working Across Geographies
Isabelle C. Widmer, DrMed
elytra GmbH, Switzerland
CEO elytra GmbH, Consultant
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