Agenda

Day 1 Feb 24, 2025

7:15 AM — 8:15 AM

Networking Breakfast

7:30 AM — 5:30 PM

Conference Registration

8:15 AM — 8:30 AM

Welcome and Opening Remarks

8:30 AM — 8:45 AM

Update from AD Promo Working Group

8:45 AM — 10:00 AM

Session 1: From the Source: FDA Policy Updates and Considerations

10:00 AM — 10:30 AM

Refreshments, Exhibits, and Networking Break

10:30 AM — 11:45 AM

Session 2: Insights from the FDA and Industry on Implementation – Policies and Regulations

11:45 AM — 12:45 PM

Networking Luncheon and Exhibits

12:45 PM — 2:00 PM

Session 3: Evolution of DTC Promotion

2:10 PM — 3:25 PM

Session 4: Medical and Scientific Communication: Examining Recent Developments and Maintaining the Distinction from Promotion

3:25 PM — 4:00 PM

Refreshments, Exhibits, and Networking Break

4:00 PM — 5:15 PM

Session 5: Revolutionizing Marketing: AI's Role in Shaping the Future of Advertising and Consumer Engagement

5:15 PM — 6:15 PM

Networking Reception

Day 2 Feb 25, 2025

7:30 AM — 4:00 PM

Conference Registration

7:30 AM — 8:00 AM

Networking Breakfast

8:00 AM — 9:15 AM

Session 6: Unlocking the Potential of your Promotional Review Committee OR Navigating the Complexities of PRC Management

9:20 AM — 10:35 AM

Session 7: Disease Awareness Campaigns - Best Practices and What to Avoid

10:35 AM — 11:15 AM

Refreshments, Exhibits, and Networking Break

11:15 AM — 12:30 PM

Session 8: Promoting to Special Populations: Beginning with the End in Mind

12:30 PM — 1:30 PM

Networking Luncheon and Exhibits

1:30 PM — 2:45 PM

Session 9: Ad Promo’s Role in Early Cross-Functional Planning

2:50 PM — 4:05 PM

Session 10: Ad Promo in the Age of AI - Balancing Innovation with Compliance

4:05 PM — 4:20 PM

Closing Remarks

4:20 PM — 4:20 PM

Conference Adjourns

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Agenda

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